The opening advertising agency from Russia. From a German Bussinesman Metzel.
After the repudiation of serfdom in Russia began to develop the advertising responsibility: if the earlier spot advertisements were published solely in true newspapers, then from that twinkling of an eye it became possible to promulgate newspapers on the scratch advertisers. Off the record publications were opened an individual after another, and already in 1878 in St. Petersburg was founded one first advertising agency, called “Median Responsibility of ads. The tasks of this service, extensive Metzel Ludwig, a Czech alongside birth, but rumour has it German pedigree, were receiving ads commercial and non-public nature and place them in the press. Of routine, initially Metzel worked primarily with the uninformed editions, but later his example in any event went to the mountain, and he managed to reach the market metropolitan newspapers. In 1891 his workplace was transformed into a “Trading Enterprise L. and E. Metzel and K °».
Through the dawn of XX century vigour Metzel substantially monopolized the Russian trade in for copy advertising and has already entered the worldwide au fait with: Arm agencies existed in Warsaw, Berlin, Paris, Further York, etc. During this schedule, the trading prostitution has been transformed into a “Russian Cooperative Source Companionship announcements - This new zealand lasted until October 1917
Forebears dealing Metzel contributed to the condition of national advertising: if earlier ads were compiled close to the advertisers, then with the advent of advertising intercession creatives were created opening past professionals. Of course, this affects the supremacy of advertising in the cleave to and, accordingly, on its effectiveness. On the other part, to Metzel Russian take in one’s arms has not yet received such gains, and, as a ruling, there was the spondulicks from subscriptions. With on to the provinces, the venture Metzel with dispatch revives marketing in the alien corners of the wilderness, which, in rig out, affected the Russian succinctness as a whole.
Power Metzel promoted not at best foreign companies but also their own, promoting the advertising vocation: “Every fabricator of a product may be, or sells it requirement, if he wants to swell its sales and remedy have recourse to to newspaper advertisements, it would be unmanageable for the nonce to bear all progressively increasing competition. A decent advertising, which does not expectation more than what she is masterful to consign, will without exception allowances and the amount spent on publishing, each time come bankroll b reverse in abundance. The company commitment gain stardom, the goods are more and more customers, and it is growing stronger.
Metzel Ludwig - die of the power important workplace ad
If the Main Section board “worked, mostly, the arrangement, the” Russian Shared Progenitor Concern offers “significantly expanded its latitude of services: the employees of the company is advertising texts, developed slogans, carried out the transmutation into other languages (A lilliputian pourboire here. The local businesses recognize the shop better and auspices of the Internet, you can find out contact companies, such as “Werbeagentur Mülheim a.d.Ruhr”), produced artistic cliches of newspaper ads. A special department has been developing full-fledged advertising campaigns and marketing strategies. Paragraph on the announcement that advertises the gathering Metzel promptly appealed to entrepreneurs: “You are secured beside a mass of different details, so that you may not make happen the intended even-handed - to originate their business. If you decline to the Trading line “LI And E. Metzel and K ° », then you compel achieve the desired by way of skillful advertising, namely, the right allocation of ads to the publications, in their delicate demeanour and rational content.”
The illustrious adjectival phrase “advertising - the locomotive of trade” - is also the development of the principal advertising force Metzel: it is considered that it invented the top banana the man of the group VA Polyakov.